Recruiting Hard-to-Reach Populations: The Utility of Facebook for Recruiting Qualitative In-Depth Interviewees

Weiner, Marc D.; Puniello, Orin T.; Siracusa, Paul C.; Crowley, Jocelyn Elise

doi:10.29115/sp-2017-0021

Cited by 30 publications

(22 citation statements)

References 18 publications

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“…Central is the recruitment bias associated with using Facebook for this sample. As previously detailed elsewhere (Weiner et al ), recruitment bias takes two forms. This first is undercoverage in that this study by design excluded non‐Facebook users.…”

Section: Discussionmentioning

confidence: 99%

“…This makes these individuals difficult to find, recruit, and sample using traditional methods (Tourangeau ). I therefore used the social networking site Facebook for recruitment purposes (Weiner et al ), a method that is now becoming more common in scholarly research (Rife et al. ).…”

Section: Methodsmentioning

confidence: 99%

“…This makes these individuals difficult to find, recruit, and sample using traditional methods (Tourangeau 2014). I therefore used the social networking site Facebook for recruitment purposes (Weiner et al 2017), a method that is now becoming more common in scholarly research (Rife et al 2016). I ran advertisements on Facebook targeting all individuals by age, geography, and spoken language on both mobile and desktop devices.…”

Section: Recruitment and Samplementioning

confidence: 99%

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“Once Bitten, Twice Shy? Gender Differences in the Remarriage Decision after a Gray Divorce”

Crowley

2018

Sociological Inquiry

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Gray divorces, or divorces at and over the age of 50, are increasing in the United States. This article explores this population's interest in remarrying after a divorce by sex within the context of a prospective, role exit theoretical framework. In‐depth, qualitative interviews with 40 women and 39 men who have experienced a gray divorce were analyzed using grounded theory methodology. There were significant gender differences with respect to receptivity to remarriage among those who had undergone a gray divorce. More specifically, the most common theme expressed by women involved firmly rejecting remarriage as a part of their futures. The remaining themes articulated by women were conditional pro‐remarriage views and then even less commonly, unconditional pro‐remarriage views. In contrast, the most common theme among men was that they remained very open to remarriage, either unconditionally or under specified conditions; only a small number rejected the prospect entirely. These findings highlight the differences in the remarriage decision from both the female and male perspectives for this population.

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Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Recruitment and Samplementioning

confidence: 99%

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“Once Bitten, Twice Shy? Gender Differences in the Remarriage Decision after a Gray Divorce”

Crowley

2018

Sociological Inquiry

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“…Recruitment through social media, such as Facebook, is considered a cost-efficient methodology to recruit otherwise hard-to-reach populations (Weiner et al, 2017). Through social media private messaging and after 'blinding' all her social media accounts, at the time of writing the researcher contacted 30 administrators and moderators of social media groups and pages pivoting around (and disseminating) potentially harmful health-related misinformation.…”

Section: Case Study Imentioning

confidence: 99%

Direct contacts with potential interviewees when carrying out online ethnography on controversial and polarized topics: a loophole in ethics guidelines

Lavorgna

Sugiura

2020

International Journal of Social Research Methodology

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Direct contacts with research participants in online ethnography are an important tool to better understand complex social dynamics in cyberspace. The current ethical approaches guiding academic research, however, can be problematic in this regard, creating unintended tensions leading to potential research biases as well as safety and wellbeing issues for researchers working on controversial and polarized topics. The onus, we argue, ends up being on academics to protect and separate the personal information available about them online from the professional, trying to overcome what seems to be an inevitable blurring of boundaries. In this research note, we present two case studies to highlight what we perceive as a loophole in current ethics guidelines.

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“…Facebook is considered the most popular social networking site in the United States and is used by an estimated 68% of American adults (Smith & Anderson, 2018). In recent years, Facebook has been found to be an effective recruiting tool for health-related research, including clinical trials and intervention studies (Choi et al, 2017; Weiner, Puniello, Siracusa, & Crowley, 2017). The advantages of using Facebook for research include timely data collection, low cost, less effort spent on recruitment, wider coverage of the study population, broader geographic range, and ability to reach populations that are small in number or require specific eligibility criteria (Cope, 2014; Sikkens, van San, Sieckelinck, Boeije, & de Winter, 2017; Weiner et al, 2017; Whitaker, Stevelink, & Fear, 2017).…”

mentioning

confidence: 99%

Using Facebook in Recruiting Kidney Transplant Recipients for a REDCap Study

et al. 2019

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This web-based study recruited kidney transplant recipients from Facebook using three recruiting methods over a 5-week period. Participants completed 125 survey items via REDCap (Research Electronic Data Capture) survey. Facebook recruitment generated 153 eligible participants who completed surveys. The average survey response time was 15.07 min ( SD = 6.12; range: 4-43), with a low missing item rate (<5%). Facebook’s standard ads were most effective for recruiting subjects ( n = 78, 51%), followed by three targeted Facebook kidney transplant support groups ( n = 52, 34%) and a pay-to-promote study page ( n = 12, 7.8%). The average cost paid for each valid survey was US$2.19 through standard Facebook ads and US$2.92 from the study page. The cost for online survey completion is economically feasible even for those with limited funds. Issues related to online surveys including extreme survey response times and participant misrepresentation were reported in this study.

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Recruiting Hard-to-Reach Populations: The Utility of Facebook for Recruiting Qualitative In-Depth Interviewees

Cited by 30 publications

References 18 publications

“Once Bitten, Twice Shy? Gender Differences in the Remarriage Decision after a Gray Divorce”

“Once Bitten, Twice Shy? Gender Differences in the Remarriage Decision after a Gray Divorce”

Direct contacts with potential interviewees when carrying out online ethnography on controversial and polarized topics: a loophole in ethics guidelines

Using Facebook in Recruiting Kidney Transplant Recipients for a REDCap Study

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