2023
DOI: 10.18690/rei.16.spec.iss.2984
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Red-letter Reading Days: An eye-tracking perspective on Dr Seuss’ Green Eggs and Ham

Luna Bergh,
Tanya Beelders

Abstract: This article examines eye gaze while a multimodal text with vibrant and colourful images is read and furthermore specifically investigates the effect of the Stroop test on eye gaze. The Stroop colour-word test was designed to test the ability of a reader to suppress a habitual response. This particular variation of the test presented readers with words that refer to colour, but are presented in a different colour. Results indicate images are used when unfamiliar objects are referred to and faces and character… Show more

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