Redefining Rural Marketing: Insights from Touring Theatre

Walmsley, Ben

doi:10.1177/0973005212461992

Cited by 3 publications

(3 citation statements)

References 18 publications

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“…Jha (1988), in an early conceptual research on rural marketing, suggested that the concepts ‘rural’ and ‘marketing’, though having been used frequently in various studies, have eluded any precise and non-controversial definition. More than two decades later, there still remains no academic consensus on a suitable definition of rural marketing, and rural marketing has therefore not been able to establish its own vocabulary and concepts (Walmsley, 2012). Modi (2009) also suggested that the definition and domain-related issues of ‘rural marketing’ need further explanation and amendment since existing literature uses concepts borrowed from mainstream marketing discipline.…”

Section: Literature Reviewmentioning

confidence: 99%

“…However, the concept of rural marketing has remained in a state of evolution. Walmsley (2012) stated, ‘There remains little academic consensus on a definition of rural marketing, and as a concept, rural marketing has therefore struggled to establish its own terminology and ideas’ (p. 49). For a complete analysis of the evolution of rural marketing from agricultural marketing, with commodity and institutional focus, to a more comprehensive three-dimensional perspective of rural-to-urban, urban-to-rural and rural-to-rural focus, in terms of flow of goods, services and ideas, to a developmental rural marketing perspective, the reader may refer to Modi (2009) or Jha (2012).…”

Section: Introductionmentioning

confidence: 99%

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Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis

Sarkar

Kundu

Chaudhuri

2016

Vision: The Journal of Business Perspective

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Researchers have analyzed the variations in rural marketing concepts and offered definitions relating to these varying concepts. However, there seems to be a general disagreement regarding the aspects which should be included in rural marketing. This article studies the contents of various definitions of rural marketing using quantitative techniques in order to discern the probable conceptual expansion of rural marketing. Only definitions of the term ‘rural marketing’ (not just a mention of ‘rural marketing’) are considered for the present study. Dimension reduction technique and frequency tabulations are used for the content analysis. Apart from providing a definition of rural marketing using the results of the content analysis, the present study also found a strong relationship between developmental marketing and the need for rural marketers to stimulate demand through developmental activities such as appointing local inhabitants as distributors, wholesalers and retailers of their products; or by employing local manpower in other operations such as trade marketing, procurement of raw materials and selling and disseminating information on the marketer’s products directly to rural consumers.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis

Sarkar

Kundu

Chaudhuri

2016

Vision: The Journal of Business Perspective

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“…Functionally, the student theatre aims to provide a teacher with the motives and skills of professional self-development, in the process of which a complex of personality-professional skills are formed that determine the effectiveness and high level of artistic and pedagogical work. For this reason, it is logical to use training technologies, which are at the same time a creative process aimed at reaching personal peaks in the student's chosen field of activity (Walmsley, 2012) (Rachman, 2018). Students are expected to be able to actualise themselves with the subject matter at school and be able to implement it in life, so that what they learn can feel the benefits both for themselves and the environment in all conditions, including during a pandemic like now.…”

Section: Introductionmentioning

confidence: 99%

Developing of Android Application "Ku Pantomime" for Junior High School Students

Suryandoko

Setyono²,

Jindan

2023

AIJP

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The main purpose of this study is the development of the Android application "Ku Pantomime" to strengthen knowledge and pantomime skills in junior high school students. Android application "Ku Pantomime" is an interactive learning feature for Mime's knowledge and skills. Development research with the Addie model approach consists of five stages of implementation. The research implementation stage reaches the product development stage. This research instrument is a guideline for interviews, expert validation instruments, questionnaires, and observation sheets. Data were analysed using the mixed method. This research successfully developed an interactive, effective, and practical "Ku Pantomime" Android application. The results of this study are the answers to the problem of scarcity of learning media pantomime and teacher competencies in the field of Pantomime. As well as answering online learning design challenges by providing online learning media innovations at home.

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Marketing Management in the Field of Theatre Arts

Demchenko

2024

VSDU

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Even taking into account the difficult conditions of life in Ukraine, society always strives to restore itself by filling itself with positive emotions. Considering these aspects, the theater industry is still growing even faster than during the pandemic since 2020. Accordingly, today marketing is an important tool for the successful functioning and development of theatrical art, ensuring its accessibility, popularity and financial stability. The purpose of the article is to analyze the effectiveness of marketing management support in the field of theatrical art. The results of the analysis of queries in the Google search network, scientometric databases Scopus and Web of Science confirm the relevance of the researched topic. An analysis of the dynamics of search queries for the period from 2004 to May 2024 showed significant fluctuations in interest in marketing management and theater arts, which were caused by economic crises and the COVID-19 pandemic. After the recovery in 2022, new marketing platforms such as TikTok have contributed to positive changes in the field of marketing management. Geographical analysis shows a predominance of interest in theater arts in Canada, Australia, Great Britain and Ireland, while in China, Brazil, Germany and Ukraine there is a greater interest in marketing management. The author revealed an increase in the level of interest among the scientific community in the field of research into the effectiveness of marketing management in the theater industry. This is evidenced by the general increase in the number of scientific works over the past five years by almost 20%, taking into account the rather wide geography of publishing activity. A competitive analysis of four of the largest and most popular theaters of Ukraine - Lesya Ukrainka National Academic Drama Theater, Ivan Franko National Academic Drama Theater, Solomiya Krushelnytska Lviv National Academic Opera and Ballet Theater and Kyiv National Academic Molodyy Theatre - emphasized the importance of modern marketing strategies and active using social media to successfully promote theater productions.

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Redefining Rural Marketing: Insights from Touring Theatre

Cited by 3 publications

References 18 publications

Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis

Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis

Developing of Android Application "Ku Pantomime" for Junior High School Students

Marketing Management in the Field of Theatre Arts

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