Redefining Success of the Tourism Sector Through Technological Advancements

Abstract

This study focuses on the transformational impact of technology on the tourism sector. The contribution of digital platforms, social media, and virtual reality on destination marketing strategies and the promotion of active traveler participation is explored in this study. The role of smart tourism technologies enhancing personalization and improved customer service in tourism sector is also studied. The importance of inclusive design, assistive technology, and digital accessibility in providing equal opportunities to individuals with disabilities or unique needs is further examined. Besides, the study considers the role of technology in optimizing operational and management functions within the tourism sector. This includes process transformation and workflow optimization, improved performance expectations, and the ability to make data-driven decisions. Furthermore, this study reiterates the importance of responsible innovation that is focused on sustainability, inclusiveness, and ethical equity in redefining the notion of tourism success in digital times.