Rediscovering the imagination: investigating active and passive visitor experience in the 21st century

Voase, Richard

doi:10.1002/jtr.390

Cited by 28 publications

(23 citation statements)

References 9 publications

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“…18 In the case of the Sidmouth festival, these were a sense of supporting the continuation of the traditions of the festival and the music, and a concern for how these appeared to outsiders. Examples from retail might be the supporting of the local community or shopping in an ethical or responsible way, or setting the right example to the children.…”

Section: Physicalmentioning

confidence: 99%

Making space for experiences

Morgan

2006

J Retail Leisure Property

103

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Michael Morganis senior lecturer in services marketing in the School of Services Management, Bournemouth University, UK. AbstractLeisure and retail providers need to understand the elements of the visitor experience and the way in which they evaluate their satisfaction. This article suggests a holistic prism model of the interaction between the management and the visitor in a leisure space. This is applied to a netnographic study of visitors to a folk festival to illustrate the interconnectiveness of the different attributes causing dissatisfaction. It found that the physical and operational attributes were evaluated not through a checklist of individual features but as hindrances to the visitor ' s desire to make best use of the time. Visitors also evaluated the experience in the light of their own values and concerns, passing judgement on the values communicated by the management. At the heart of the experience was the enjoyment of choosing from an abundant offer and discovering something new. The main attraction is often only the pretext for enjoying the company of friends so places to meet before and chill-out afterwards are vital to the experience. The distinctiveness of the setting, the food and drink can become the sensory cues which give the event or location its uniqueness. The challenge to retail and leisure organisations is to design these elements of a memorable experience into their offerings.

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Section: Physicalmentioning

confidence: 99%

Making space for experiences

Morgan

2006

J Retail Leisure Property

103

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“…These include the desire for more time, the need for better information, and the desire for more detailed descriptions of each of the zones. As Voase (2002) suggests, the emergence of 'thoughtful' consumers with an 'augmented ability to reflect, and increased readiness to engage' will create demands for information that enables visitors to interact meaningfully with attractions and their component parts. For many visitors passive engagement is no longer acceptable or desirable.…”

Section: Discussionmentioning

confidence: 97%

Satisfying the basics: reflections from a consumer perspective of attractions management at the Millennium Dome, London

Hemmington

Bowen

Wickens

et al. 2005

Int. J. Tourism Res.

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The Millennium Dome, London, was supposed to be the centrepiece of UK celebrations marking the start of the twentyfirst century. Unwittingly, it also emerged as the centrepiece of much media negativity and scrutiny -for the full length of its Keywords: The Millennium Dome; media negativity; visitor attractions management THE CASE STUDY T he celebrations of the year 2000 served to highlight the role in tourism that is played by special events and the attractions that are developed alongside them. Governments around the world provided financial support for projects and attractions that celebrated the millennium; many of which were of a particularly transitory nature. In the UK, the Government-controlled Millennium Commis-

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“…For example, many luxury brands are considered a status symbol (Phau & Prendergast, 1998). Symbol value of a brand is mainly for shaping, developing and delivering consumer self-concept (Kleine, Kleine, Kernan, 1993;Belk, 1995;Fournier, 1998;Fischer, 2000;Hogg, Cox, Keeling, 2000;Voase, 2002;Schau & Russell，2005). Since self-concept is so abstract, there arises a need to express self in concrete ways.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Country of Brand Image on Symbolic Value of Luxury Brands

Qiu¹,

Wang²,

Richard³

et al. 2017

AJBR

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This research explores the different effects of country of brand (COB) image on symbolic value of luxury brands. Based on two empirical studies of symbolic value of sunglasses and sunscreen cream, we find that COB image has significant positive impacts on prestige value, social self-expressive value and inner self-expressive value while COB cues influence uniqueness value negatively. This research demonstrates that the effect of COB image on social self-expressive value and inner self-expressive value of luxury brands will be greater when subjects are promotion-primed rather than prevention-primed. In addition, COB image affects symbolic value prominently when the brand is closely related to COB.

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Rediscovering the imagination: investigating active and passive visitor experience in the 21st century

Cited by 28 publications

References 9 publications

Making space for experiences

Making space for experiences

Satisfying the basics: reflections from a consumer perspective of attractions management at the Millennium Dome, London

The Impact of Country of Brand Image on Symbolic Value of Luxury Brands

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