“…Culture-relevance is an extension of self-relevance (Hong, Ip, Chiu, Morris, & Menon, 2001;Hong, Morris, Chiu, & Benet-Martinez, 2000). Both Social Identity Theory and Social Categorization Theory (Ashforth & Mael, 1989;Tajfel & Turner, 1979;Turner, Hogg, Oakes, Reicher, & Wetherell, 1987) assert that individuals define themselves not only by individuated identity but also by collective social identity, such as group membership, ethnicity, and culture. Individuals also spontaneously tend to categorize social information into different social categories (e.g., ingroup and outgroup based on their group membership), and highlight the boundaries between social categories (Brewer, 1991;Turner & Reynolds, 2010).…”