The effects of serum deprivation on several general cellular biochemical processes ("pleiotypic response") related to the growth of normal fibroblasts can be mimicked by treatment of these cells with prostaglandin El in the presence of serum. N8,02'-Dibutyryl adenosine 3': 5'-cyclic monophosphate and theophylline inhibit the membrane transport processes without much effect on other pleiotypic reactions such as overall protein and RNA synthesis and protein degradation. The amount of intracellular cyclic AMP increases during serum starvation and returns to the initial concentration in unstarved cells when growth is initiated again upon addition of serum. Fibroblasts transformed by simian virus 40 have a lower cyclic AMP content than their untransformed parents. Serum deprivation neither increases cyclic AMP content nor significantly affects the pleiotypic reactions in transformed cells. Cycloheximide causes a decrease in cyclic AMP content of normal fibroblasts coincidentally with the ability of this inhibitor to stimulate uridine transport and slow protein degradation in cells deprived of serum.In normal cells, several biochemical parameters, including membrane transport, overall rates of protein and RNA synthesis, and protein degradation, fluctuate coordinately with changes in cell-growth rate. These mechanistically unrelated processes and their coordinated response to environmental changes comprise what we have defined as the "pleiotypic program" and "pleiotypic control," respectively. In malignant cells, the pleiotypic program and the rate of growth are relatively insensitive to changes in cultural conditions; we thus picture transformed cells as having a defect in the pleiotypic control mechanism (1).In cultured fibroblasts, insulin as well as serum activates the pleiotypic program (1, 2). Moreover, the same set of reactions is regulated in many other cell types by specific hormones or growth factors. Thus, certain general features of hormonal regulation may also be exerted through the pleiotypic mechanism (1).We have postulated that a "mediator", probably formed at the cell membrane, coordinates the responses of the different reactions under pleiotypic control. Because of the resemblance of this regulatory program to "stringent control" in bacteria, we inquired whether guanosine 5'-diphosphate, 2'-or 3'-diphosphate (ppGpp) (a possible mediator of stringent control) (3, 4) could be involved in control in animal cells. However, this nucleotide was not detected in cultured 3T3 cells under conditions that should have elicited its appearance (5).In the meantime, numerous reports have implicated cAMP as a regulator of growth, morphology, and contact inhibition in cultured cells (6-11). We report here that altering the inAbbreviations: Bu2cAMP, N6,02'-dibutyryl adenosine 3':5'-cyclic monophosphate; PGE,, prostaglandin El; SV40, simian virus 40. tracellular cAMP content by various means can affect all the reactions under pleiotypic control in a way, suggesting that cAMP is very likely the pleiotypic mediator...