“…Our experiments suggest that participants are largely unaware of the benefits of distinctiveness and may believe that any activity benefits memory, although it would also be important to test this assertion using other forms of production (e.g., whispering vs. silent reading; see Forrin et al, in press) and other types of memory tests, such as recognition (see also Ozubko, Gopie, & MacLeod, 2012). This is an important finding, given that there are many other instances in which distinctiveness can improve memory performance (see Hunt, 2006, for a review), as well as reduce memory illusions (e.g., Dodson & Schacter, 2001;Gallo, Perlmutter, Moore, & Schacter, 2008;Schacter & Wiseman, 2006). Because distinctiveness is such a potent cue to enhance memory and to reduce errors, it is critical for learners to understand the conditions in which distinctiveness can and cannot enhance memory.…”