Reevaluating Public Relations Information Subsidies: Market-Driven Journalism and Agenda-Building Theory and Practice

Towards more balanced news access? A study on the impact of cost-cutting and Web 2.0 on the mediated public sphere

“…Research demonstrates that a severe drop in advertising revenues, combined with fragmented audiences and a rise in production costs, resulted in decreasing profit margins for media outlets (Carsten, 2004;Franklin and Carlson, 2011;Webster, 2011) with fewer resources. Journalists‖ workload has increased even more due to the increasing number of pages, supplements and online editions (Curtin, 1999;Davies, 2008;Davis, 2000aDavis, , 2000bDe Bens and Raeymaeckers, 2010;Franklin and Carlson, 2011;Lewis et al, 2006). In these circumstances, -desk journalism‖ increasingly substitutes active news gathering outside the newsroom.…”

Political Transparency and its Effects on the Media: A Study of the Eurocrisis

“…Such ideal circumstances would make it impossible for (P)PR to shape "the topic selection and production of news topics" which is in contrast to what decades of research have shown (Froehlich & Rüdiger, 2006, p. 19; see e.g. Berkowitz, 1993;Cameron, Sallot & Cutin, 1997;Cohen & Young, 1973;Curtin, 1999;Curtin & Rhodenbaugh, 2001;Davis, 2000;Shoemaker & Reesel, 1991;Van Slyke Turk, 1988). Several studies argue that (P)PR is a political tool to steer "media outlets to communicate specific political views, solutions and interpretations of issues in the hope of gathering public support" for certain policies or campaigns (Froehlich & Rüdiger, 2006, p. 18;also Neidhardt, 1994, pp.…”

Between Ebola epidemics and Boko-Haram insurgency: Media agenda transition interplay

“…But the concern is how layers of agenda setting influence the public agenda and decisions and how do the media and public agenda shift from an issue to another most especially when issues saliency are competing for audience attentions and public concerns. Whether first level or second level of agenda-setting or even ''agenda-building'' [7] and ''agenda melding'' [8], the central focus, which is salient shift is a confirmation of media involvement at all levels.…”