Academic associations play a vital role in the development of academic fields and their respective educational institutions. Using Critical Race Theory, this article reviews the Association for Education in Journalism and Mass Communication’s (AEJMC) ethnic/racial and gender diversity, DEI research, and leadership demographics to provide context for our analysis of the organization’s ethnic/racial and gender leadership between 2010 and 2022. Findings indicate AEJMC has made strides in its recruitment and retention of women and Black, Indigenous and People of Color (BIPOC) faculty. White females and Asian males are well represented in the organization’s highest leadership positions, and in the Council of Divisions. However, Hispanics and Native Americans continue to be underrepresented in top leadership positions. Study findings, proposed solutions, and best practices aim to help AEJMC and its members make a difference in addressing shortcomings related to DEI research, retention, and leadership cultivation.