“…However, an explicit and systematic treatment of reference effects was first proposed by a psychological account, namely Prospect Theory (PT; Camerer et al, 2011; Kahneman & Tversky, 1979), where the concept of reference point (intended as the status quo) plays a prominent role. Building on this and analogous ideas, theoretical and empirical work has probed reference effects further, for example examining the role of expectations (Hunter & Gershman, 2018;Kőszegi & Rabin, 2006;Rigoli et al, 2016a; 2017) memory retrieval (Brown & Matthews, 2011;Stewart, 2009;Stewart et al, 2006;2015), and efficient coding Simonson & Tversky, 1992;Soltani et al, 2012;Trueblood et al, 2014;Tsetsos et al, 2010;Tversky, 1972).…”