Brian Loar [1976] observed that communicative success with singular terms requires more than correct referent assignment. For communicative success to be achieved, the audience must assign the right referent in the right way. Loar, and others since, took this to motivate Fregean accounts of the semantics of singular terms. Ray Buchanan [2014] has recently responded, maintaining that, although Loar is correct to claim that communicative success with singular terms requires more than correct referent assignment, this is compatible with direct reference approaches, as long as one also endorses an independently motivated Gricean view of communicative intentions. This paper argues that Buchanan's Gricean view cannot account for the full range of Loar cases. In doing so, it aims to explicate the structure of Loar's cases and thus to clarify the conditions that a theory must meet in order to adequately meet his challenge.