Turfgrass systems are some of the most ubiquitous forms of perennial agricultural systems. People interact with them on a daily basis, and they provide a wide variety of social and environmental benefits. Over the past two decades, turfgrass systems have been increasingly seen as coupled human‐natural systems, which has prompted new avenues of research across multiple areas from breeding to management. While this human‐natural systems framework has been helpful, the rapid development and integration of technology (e.g., smart sensors, robotic mowers) and the push for nature‐based solutions and green infrastructure have changed the landscape significantly for turfgrass systems. With this in mind, the current work advocates for the adoption of a new framework, social–ecological–technological systems (SETS), to better understand where turfgrass systems research is situated now and, more importantly, what directions it could go in the future.