“…In conceptualizing deities and other culturally postulated superhuman agents as (minimally) counter-intuitive, CSR researchers situated them within a larger class of representations that involve violations of pan-cultural ontological categories and offered a theory, based on the presumed memorability of such representations (Sperber, 1996), to explain why such concepts are so widely disseminated (Barrett, 1999(Barrett, , 2004Boyer, 2001;Atran, 2002). Researchers have devoted considerable effort to refining and testing the hypothesis that MCI concepts are more salient and memorable than those that are more or less so, with mixed results (for reviews, see Barrett, 2008;Hornbeck & Barrett, 2013).…”