In my plenary for Dialogues in Urban Research I called for properly engaged dialogue in urban research and discussed my own attempts throughout my career (located as an outside-insider) to do just this. I am excited that those urban scholars invited to respond to my paper are on board – here I reply to the thoughtful and generous points made by Myfanwy Taylor; Steve Millington, Chloe Steadmann and Nikos Ntouris; Norma Rantisi; Jennifer Foster; John Lauermann; and Mark Boyle. I make the point that properly engaged dialogue is now more urgent than ever in the context of the new landscape of ‘shitification’.