Communicating COVID-19 2021
DOI: 10.1007/978-3-030-79735-5_18
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Reflections on Communicating COVID-19: An Interdisciplinary and Ongoing Dialogue

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“…This is essential for building trust, as well as being able to correct misinterpretations of medical information. Trust is central to effective health communication, with the need for health communicators to build and sustain trusting relationships over long periods of time [67,68]. As noted by Schulz and Nakamoto [49], the experience of illness is both frightening and frustrating, not only because of the symptoms but also because it entails a loss of control.…”
Section: Discussionmentioning
confidence: 99%
“…This is essential for building trust, as well as being able to correct misinterpretations of medical information. Trust is central to effective health communication, with the need for health communicators to build and sustain trusting relationships over long periods of time [67,68]. As noted by Schulz and Nakamoto [49], the experience of illness is both frightening and frustrating, not only because of the symptoms but also because it entails a loss of control.…”
Section: Discussionmentioning
confidence: 99%