“…2. Background and hypothesis development 2.1 Corporate social responsibility activities and firm performance CSR is broadly defined as the range of obligations that businesses have to society, including economic, ethical, legal and philanthropic (Aguinis and Glavas, 2012;Carroll, 1979Carroll, , 1999 Performance measurement systems Matten et al, 2003;Matten and Moon, 2020;McWilliams and Siegel, 2001). Furthermore, CSR activities can be classified into two broad categories, external and internal, which span several topical areas such as consumerism, discrimination, environment, occupational and product safety and shareholders (Tang et al, 2012).…”