Reflections on the evolution of modern financial science

Dayaratna-Banda, O. G.

doi:10.4038/sljer.v2i1.101

Cited by 1 publication

(2 citation statements)

References 11 publications

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“…However, there are reports that the sale of seasonal fruits ripened with harmful chemicals and pesticides continues in the rural markets, and the authorities concerned are yet to launch any steps to deal with these irresponsible business practices (Reporter, 2009). Similarly, in Sri Lanka, it is also found that the quality of products traded by SIEs is low and regulation of the business environment is weak (Dayaratna‐Banda, 2007).…”

Section: Exploring Customer Awareness Socially‐responsible Business Practices Of Sies and Customer Loyalty At The Bop Levelmentioning

confidence: 99%

“…The bottom two segments are relatively neglected in the mainstream BoP discourse. This is despite growing evidences of irresponsible business practices being adopted by SIEs and SMEs, in the South Asian region ignoring customer rights and taking advantage of the vulnerability of the BoP customers (Reporter, 2009; Dayaratna‐Banda, 2007; Rashmi, 2003). The study aims to fill the void in the literature by focusing on the under‐researched segments at the lower end of the BoP to gain insights into the level of awareness of their rights, their expectation from businesses and customer loyalty.…”

Section: Introductionmentioning

confidence: 99%

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Exploring customer loyalty at bottom of the pyramid in South Asia

Azmat

Samaratunge

2013

Social Responsibility Journal

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The purpose of this paper is to provide insights into the under-researched area of social responsibility of small scale individual entrepreneurs (SIEs) and how that impacts on customer loyalty at the bottom of the pyramid (BoP) in the context of South Asia. Design/methodology/approach-Drawing from the literature, the paper expands and builds on the previous work of Azmat and Samaratunge on SIEs and develops a set of propositions that provide insights into the probable link between customer awareness, responsible business practices of SIEs and customer loyalty at the BoP level. Findings-Findings highlight the uniqueness of SIEs, BoP customers and the contextual variables in developing countries. The authors further contribute to knowledge by developing the concept of blind customer loyalty, where SIEs are likely to experience customer loyalty regardless of being socially responsible. Research limitations/implications-Given the limited literature on the social responsibility practices of SIEs, this paper makes a significant contribution to two different but important interrelated discourses on SIEs and their adoption of socially responsible practices, as well as to the BoP literature. Practical implications-The paper concludes by outlining the implications for SIEs, policy-makers, and practitioners, advancing the agenda of social responsibility for future research in the fields of both the BoP and SIEs. Originality/value-Given their unique characteristics and realities, SIEs in developing countries are involved with customers at the BoP on a day-today basis. However, there is a significant knowledge gap in the literature on their social responsibility and customer loyalty. This paper is the first of this kind to address and link this critical issue.

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Section: Exploring Customer Awareness Socially‐responsible Business Practices Of Sies and Customer Loyalty At The Bop Levelmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%