Reflections on the Innovation of University Scientific Research Management in the Era of Big Data

Abstract

In China, universities are important centers for SR (scientific research) and innovation, and the quality of SR management has a significant impact on university innovation. The informatization of SR management is a critical component of university development in the big data environment. As a result, it is crucial to figure out how to improve SR management. As a result, this paper builds a four-tier B/W/D/C (Browser/Web/Database/Client) university SR management innovation information system based on big data technology and thoroughly examines the system’s hardware and software configuration. The SVM-WNB (Support Vector Machine-Weighted NB) classification algorithm is proposed, and the improved algorithm runs in parallel on the Hadoop cloud computing platform, allowing the algorithm to process large amounts of data efficiently. The optimization strategy proposed in this paper can effectively optimize the execution of scientific big data applications according to a large number of simulation experiments and real-world multidata center environment experiments.

Campaign Management System with Big Data Analytics in Marketing Products through Digital Channel

“…Besides being known to be simple and easy, the existence of server side programming technology on the web allows the presentation to be obtained by computer users connected to the internet. The Web was originally more interesting and dynamic information with organized management (Chen et al, 2020;Fernández-Arruti et al, 2023;Li, 2022;Oussous et al, 2018;Yaqoob et al, 2019).The World Wide Web (WWW) is known as the web which is a service that is an information space on the internet, using hypertext technology, users are guided to find information by using links provided in web documents displayed in a web browser. Now the internet is synonymous with the web, because of the popularity of the web as an interface standard for services on the internet, from the beginning as an information provider, it is now also used for communication from email to chat, and also in conducting business transactions (commerce).…”