Reflections on Titanic Quarter: the cultural and material legacy of an historic Belfast brand

Coyles, David

doi:10.1080/13602365.2013.804855

Cited by 14 publications

(13 citation statements)

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“…TB was selected as a case study because it is a newly constructed visitor attraction destined to regenerate the Titanic Quarter area of Belfast. The city branding of Belfast heavily relies on Titanic heritage in order to increase tourism development (Coyles, 2013). Thus, TB comprises a signifier of the Titanic saga, which continues to attain global media and audience interest.…”

Section: Discussionmentioning

confidence: 99%

“…It may be going through tourism iconization process, defined as activities and processes, which imbue visitor attraction services with desirable images of persons, cities, regions and cultures and thereby making them saleable and endowing them with iconicity (Weidenfeld et al, 2016). By becoming a representative sign of the Titanic legacy, this visitor attraction gained global media attention and was initially promoted as an iconic brand (Brown et al, 2013;Coyles, 2013).…”

Section: Case Study -Study Areamentioning

confidence: 99%

“…In this regard the visitor experience, which is infused with symbolic meanings as sign-value, reflects how leisure services and souvenirs in the tourism sector are perceived as signs of modern culture (Paraskevaidis and Andriotis, 2015;Watson and Kopachevsky, 1994). In order to explore sign-value, sign consumption and sign promotion in visitor attractions, Titanic Belfast (TB) was selected, because it comprises a recently constructed attraction that gained immediate global media attention (Coyles, 2013).…”

Section: Introductionmentioning

confidence: 99%

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Sign consumption and sign promotion in visitor attractions

Paraskevaidis

Weidenfeld

2019

IJCHM

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Purpose Drawing upon Baudrillard’s concept of sign-value, this study aims to investigate consumer behavior and sign perception in visitor attractions. Design/methodology/approach By adopting netnography, 133 customer-to-customer reviews sourced from TripAdvisor were analyzed regarding visitors’ online post-visit impressions. Findings The findings reveal that netnography contributes to a deeper understanding of sign consumption and sign promotion and examines how visitors attribute symbolic meanings to their experience in Titanic Belfast. Practical implications The findings show that the co-creation and reevaluation of the visitor experience through consumers’ online reviews should be taken into account by both managers and marketers. Furthermore, advertising should avoid creating excessive expectations to visitors to decrease the possibility of negative disconfirmation, which can be easily and instantly spread online. Another implication concerns the winning awards of visitor attractions, hotels and restaurants of a destination which may be used as a basis of co-branding marketing campaigns to enhance destination brand image. Social implications This study continues the debate on the commodification of the visitor experience and the commercialization of visitor attractions. Originality/value This paper provides better understanding of sign-value, sign consumption and sign promotion in the visitor attraction sector.

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Section: Discussionmentioning

confidence: 99%

Section: Case Study -Study Areamentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Sign consumption and sign promotion in visitor attractions

Paraskevaidis

Weidenfeld

2019

IJCHM

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“…The latest phase of TQ focuses on reimaging and rebranding Belfast (Brown et al, 2013;Coyles, 2013;Muir, 2013;Neill, 2011;Neill et al, 2014;Ramsey, 2013). Today, the waterfront is an important space for positioning Belfast in a neoliberalised competitive global order.…”

Section: Image 5 Herementioning

confidence: 99%

On the waterfront: Neoliberal urbanism and the politics of public benefit

Boland

Bronte

Muir

2017

Cities

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“…Given the premise of a peaceprocess built on 'equality' it is understandable too that in matters of space, place and architecture, political attention is dominated by examples where outcomes common to both communities can be easily demonstrated. Whether it be the shared and neutral tourist orientated neoliberalism of the Crumlin Road Gaol and Titanic Belfast visitor centre (Coyles 2013), the 'shared space' of the Girdwood Community Hub (Gaffikin et al 2016), the Northern Ireland Executive 'Shared Future Housing' programmes, 46 or measures addressing the peace-walls 'shared' between communities, these initiatives have been made possible by a common political will where the benefits are, at least in theory, equal to both communities. The elemental value this places upon architecture can be seen in how problematic architecture is identified within the Together: Building a United Community Strategy:…”

Section: Concluding Reflectionsmentioning

confidence: 99%

The security-threat-community

Coyles

2017

City

Self Cite

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At the height of 'the Troubles' in 1976 social-housing in Belfast was in a crisis situation as communities consolidated along ethnic boundaries, often with violent consequences, with some communities becoming drastically overcrowded and others falling into abject dereliction. Using declassified government documentation this paper examines how these events legitimised an emergent confluence of housing and security policy which brought into being the security-threat-community; a socio-material construct where every person is a potential insurgent and every dwelling a potential security-threat. Crucially, the paper problematises the complex entanglement of political, military, paramilitary, economic and ideological forces which shaped its formation. The discussion traces a descent through contingent events within a wider dispositif and reveals the formation of the Standing Committee on the Security Implications of Housing, a confidential government body which assessed the viability of social-housing procurement within communities in terms of the securitythreat it might present rather than the housing-need that it would address. As a complement to post-9-11 discourses concerning increasingly 'globalised conflicts' the security-threat-community reinforces the complexities of local discursivities. The paper makes visible the sophisticated socio-material effects of these operations and illustrates how they remain embedded within contemporary community structures. The paper concludes by reflecting on how this permits conflict-era forces to remain active, but largely unacknowledged, within the postconflict era. Ultimately the paper argues for a 'revaluing of the value' of this conflict-architecture within post-conflict policy frameworks.

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Reflections on Titanic Quarter: the cultural and material legacy of an historic Belfast brand

Cited by 14 publications

References 0 publications

Sign consumption and sign promotion in visitor attractions

Sign consumption and sign promotion in visitor attractions

On the waterfront: Neoliberal urbanism and the politics of public benefit

The security-threat-community

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