Reflective Principles of Marketing Management of Enterprise Personnel Under Conditions of Ecologization of Agricultural Production

Abstract

Rapid economic development in the XX century. brought a lot of benefits to mankind, as well as a significant man-made burden on the environment. Diversification in overcoming economic and environmental problems is especially felt in agricultural production, as the industry is most dependent on natural factors and it is here that the closest connection with the key problems of the state economy is revealed, and therefore requires skilled management. An urgent problem in the development of agricultural production management is the harmonization of economic processes in the ecological space, which are realized through a combination of natural resources and human labor, the reflective aspect of which is manifested in understanding the coexistence of both systems with positive feedback. Consideration of environmental issues through the prism of the economy of agricultural production, and vice versa, will provide an opportunity to resolve the contradictions in these areas and develop strategic priorities for marketing management of personnel in the direction of environmental protection, responsible attitude to land and natural resources. The main way to reflect on the greening of the economy is to rethink the need for agricultural production through the implementation of resource-saving and environmental technologies that provide an opportunity to work for the long term socio-economic development of the country. With the signing of the Association Agreement with the EU by Ukraine, the problem of greening economic activity requires the development of new approaches to its solution, taking into account the requirements for the organization of environmentally friendly agricultural production. The article deals with the main problems of the impact of agricultural production on the ecological environment which has an interconnection and it influences on the development of production in the strategic perspective. It is considered the reflexive aspect of management of labor processes in the context of development of strategy of greening of agricultural production. In theory the reflective aspect is considered through the perception of the economic system of environmental problems and also considering the mutual influence and equivalence of metabolic processes occurring between systems which are presented. The article analyzes the essence and the basic tool of managing the processes of greening of agriculture production. It was studied the experience of the policy of greening og economic activity of enterprises in foreign countries.The tools of state support of agricultural enterprises and strategies of development of ecological production were considered.

Екологічний Маркетинг-Менеджмент Як Імператив Соціально Відповідального Бізнесу

“…Екологічний маркетинг також часто розглядають у контексті місцевого управління або реалізації загальної екологічної політики [8], або як господарську діяльність підприємств, спрямовану на виробництво екологічно орієнтованої продукції, формування попиту на цю продукцію, приведення всіх ресурсів компанії у відповідність до вимог і можливостей ринку прибутку без шкоди для довкілля" [5]. Крім того, з урахуванням проблем взаємодії технологій, суспільства, космосу та екології в сучасній вітчизняній та зарубіжній практиці запропоновано підхід до розгляду екологічного маркетингу як ключової частини сталого розвитку на основі концепції мережі.…”

Assortment Policy Formation as a Marketing Management Tool in Business Processes: Theoretical Content and Methodological Foundation

“…5) deciding when to launch new products and dis continue unprofitable ones, etc. The afore mentioned list of issues requires substantiation of the process of managing the product range of an enterprise [2,12,15]. Several strategic managerial decisions must be made prior to beginning a program to develop a product range, including selecting a product and market development strategy, a product strategy (focusing on the concept of undifferentiated, differentiated, or concentrated marketing), a competitive strategy, researching a market niche, differentiation, cost leadership, and choosing attractive strategic business areas [11,14,17].…”