“…Though in HR research it has not been used frequently as a research inquiry method, still, development of new theories on how HR is being practiced, especially in current environments, can be made with the use of grounded theory (Murphy, Klotz, & Kreiner, ). As our research phenomenon (SNSs) lacks a theoretical explanation on the specifics of the usage of SNSs by HR professionals in organizations, the grounded theory approach is expected to allow this to be examined in greater depth, providing insights on the HR strategy of present‐day organizations (see Robinson & Kerr, ). In this study, HR professionals—namely, HR managers, senior HR managers, and HR consultants—were purposefully selected as the sampling frame due to their critical role in providing HR solutions and services in their organizations (applying the “theoretical sampling” strategy following grounded theory approaches; Strauss & Corbin, ).…”