Reflexive humor and satire: a critical review

Zekavat, Massih

doi:10.7592/ejhr2019.7.4.zekavat

Cited by 9 publications

(3 citation statements)

References 15 publications

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“…How on Earth did this happen? (AST_7 05:51 -05:58) 7) Reflexive humour: Many times, humour may be created reflexively by targeting either an individual or a collective self (Zekavat, 2020) or through self-deprecation (Tang & Sun, 2021), i.e. through the use of sarcastic and/or negative comments towards the speakers themselves.…”

Section: ) Language Punsmentioning

confidence: 99%

multimodal analysis of humour as an engagement strategy in YouTube research dissemination videos

Bernad-Mechó

Girón-García

2023

EJHR

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Science popularisation has received widespread interest in the last decade. With the rapid evolution from print to digital modes of information, science outreach has been seen to cross educational boundaries and become integrated into wider contexts such as YouTube. One of the main features of the success of research dissemination videos on YouTube is the ability to establish a meaningful connection with the audience. In this regard, humour may be used as a strategy for engagement. Most studies on humour, however, are conducted solely from a purely linguistic perspective, obviating the complex multimodal reality of communication in the digital era. Considering this background, we set out to explore how humour is used from a multimodal point of view as an engagement strategy in YouTube research dissemination. We selected three research dissemination videos from three distinct YouTube channels to fulfil this aim. After an initial viewing, 22 short humoristic fragments that were particularly engaging were selected. These fragments were further explored using Multimodal Analysis - Video (MAV)[1], a multi-layered annotation tool that allows for fine-grained multimodal analysis. Humoristic strategies and contextual features were explored, as well as two main types of modes: embodied and filmic. Results show the presence of 9 linguistic strategies to introduce humour in YouTube science dissemination videos which are always accompanied by heterogeneous combinations of embodied and filmic modes that contribute to fully achieving humoristic purposes. [1] Multi-layer annotation software used to describe the use of semiotic modes in video files. By using this software, researchers may analyse, for instance, how gestures, gaze, proxemics, head movements, facial expression, etc. are employed in a given file.

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Section: ) Language Punsmentioning

confidence: 99%

multimodal analysis of humour as an engagement strategy in YouTube research dissemination videos

Bernad-Mechó

Girón-García

2023

EJHR

View full text Add to dashboard Cite

show abstract

“…[67][68] The type of humour that deals with creating laughter at the expense of the person telling the joke is called reflexive humour. [69] Reflexive humour can take place at dual levels of directing humour at self or at the larger community the self identifies with. The audience's understanding of the context of reflexive humour is important for its receptivity and success.…”

Section: Satire Versus Teasingmentioning

confidence: 99%

“…The audience's understanding of the context of reflexive humour is important for its receptivity and success. [69] Satire is found not only in written literary forms. In preliterate cultures it manifests itself in ritual and folk forms, as well as in trickster tales and oral poetry.…”

Section: Satire Versus Teasingmentioning

confidence: 99%