“…Although Ethiopia is said to have a high concentration of frontline extension staff 1 (Ragasa et al, 2013), as well as local structures such as farmers' training centres (FTCs), there are obvious gaps in the conventional extension system in terms of providing practical plant health advice to farmers (MoANR, 2016). Countries, including Mozambique, Malawi, India and many Latin American countries now focus on the provision of extension services to farmers through a pluralistic approach (Chowa et al, 2013;Gêmo et al, 2013;Singh et al, 2013;Klerkx et al 2016;Masangano et al, 2017) that involves both public and private sectors. Plantwise, through its community-based plant clinics offers an alternative approach to address some of the critical gaps in plant health advisory services and forms part of a pluralistic extension approach (Negussie et al, 2017).…”