The synthesis and characterization of three NNN pincer−Ru complexes based on bis(imino)pyridine ligands have been reported. These complexes along with other previously reported pincer−Ru catalysts based on bis(imino)pyridine and 2,6-bis(benzimidazol-2-yl)pyridine ligands have been employed to accomplish the β-methylation of 2-phenylethanol and the selective β-dimethylation of 1-phenylethanol using methanol as an alkylating agent. In general, the pincer−ruthenium complex [( MeBim 2 NNN)RuCl(PPh 3 ) 2 ]Cl based on the dimethyl-substituted 2,6-bis(benzimidazol-2-yl)pyridine ligand was found to be the most efficient among the considered catalysts. Under the best conditions, in the [( MeBim 2 NNN)RuCl(PPh 3 ) 2 ]Cl (0.5 mol %)-catalyzed reactions in the presence of 0.75 equiv of KOH using 7.5 equiv of methanol, up to 92% yield of βmethylated 2-phenylethanol was obtained at 140 °C. On the other hand, selective β-dimethylation of 1-phenylethanol could be achieved in the [( MeBim 2 NNN)-RuCl(PPh 3 ) 2 ]Cl (0.5 mol %)-catalyzed reactions in the presence of 2 equiv of Na using 24.8 equiv of methanol. The developed synthetic protocol is generic in nature and could be applied to accomplish β-methylation and selective β-dimethylation of about 35 substrates. The reaction has also been probed from a mechanistic point of view. While mercury poisoning experiments revealed the reaction to be catalyzed by well-defined molecular catalysts, kinetic experiments indicated that the rate of product formation has a linear dependence on the concentrations of both the pincer−ruthenium catalyst and 2-phenylethanol. DFT studies complement the observed secondary kinetic isotope effect (KIE) of 1.56 and suggest that dehydrogenolysis involving σ-bond metathesis of methanol with the Ru−H species leading to the evolution of hydrogen is the rate-determining step with a barrier of 24.06 kcal/mol. The Ru− H and Ru−OMe species, being the lowest-energy intermediates of the catalytic cycle, are likely to be the resting state of the cycle and have been detected by NMR and HRMS analysis.