2018
DOI: 10.1093/geronb/gby080
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Reframing Aging: Effect of a Short-Term Framing Intervention on Implicit Measures of Age Bias

Abstract: Findings indicate that reframing messages about aging can decrease implicit bias against older adults. This study highlights ways for communicators to promote a positive understanding of the aging process, thereby mitigating sources of implicit prejudice.

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Cited by 54 publications
(32 citation statements)
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“…Although we created new anti-ageism messages for this study to manipulate emphasis on reducing negative views of aging versus promoting positive views of aging, the lack of observed differences across framings suggests some flexibility in the anti-ageism message content. Therefore, future research should test whether anti-ageism messages from the Reframing Aging project (Busso et al, 2019) also promote motivation to engage in physical activities among older adults given that these messages are already being actively, widely disseminated as part of the funded initiative. Moving beyond motivation, additional research is needed to examine the effect of anti-ageism messages on levels of physical activity and program attendance.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Although we created new anti-ageism messages for this study to manipulate emphasis on reducing negative views of aging versus promoting positive views of aging, the lack of observed differences across framings suggests some flexibility in the anti-ageism message content. Therefore, future research should test whether anti-ageism messages from the Reframing Aging project (Busso et al, 2019) also promote motivation to engage in physical activities among older adults given that these messages are already being actively, widely disseminated as part of the funded initiative. Moving beyond motivation, additional research is needed to examine the effect of anti-ageism messages on levels of physical activity and program attendance.…”
Section: Discussionmentioning
confidence: 99%
“…A recent online experiment indicates that brief anti-ageism messages can shift views of aging (Busso et al, 2019). The Reframing Aging initiative developed framed messages to reduce negative attitudes toward older adults and change public discourse to improve advocacy for issues affecting us all as we age.…”
Section: Interventions To Shift Views Of Aging Among Older Adultsmentioning
confidence: 99%
“…The experience of aging is often stereotyped and stigmatised (Bugental and Hehman 2007;Busso et al 2019;Simpson 2016). It is sundered into polarities of disease and well-being, poverty and wealth, loneliness and depression versus companionship and contentment.…”
Section: Introductionmentioning
confidence: 99%
“…Fortunately, SPA are malleable (Jung et al, 2019) and efforts to improve them are gaining momentum as recent interventions have displayed effectiveness (Busso et al, 2019; Smith & Bryant, 2019; The Gerontological Society of America, n.d.). A more granular understanding of the factors that inform a person’s SPA can increase specificity of intervention and implementation strategies, in turn allowing for more targeted interventions and thus increasing efficacy.…”
Section: Introductionmentioning
confidence: 99%