Region Image Formation by Using Social Communications

Abstract

The need to form the competitive advantages of the regions determines the feasibility of forming new tools for managing their socio-economic development, one of which is the formation of the image of the regions with the use of social communications. The study substantiates that the development of social communications is an important factor in the process of forming the image of the region. Interest in the image arises from the stimulating opportunities, the impact of the image on the economy and social sphere of the region through social communications and the formation of a favorable information environment. Emphasis is placed on the development of the theory of the