2021
DOI: 10.36253/wep-9418
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Region of origin and consumers’ quality perception of wine: an assimilation-contrast approach

Abstract: Wine quality perception involves both intrinsic and extrinsic attributes and is related to consumer liking and acceptability of a product. The main purpose of this paper is to evaluate the actual role of the region of origin cue on the experienced, expected, and perceived quality of wine, as well as on the discrepancies between them. Using an experimental design set up, real tasting sessions were applied to elicit consumer quality perception in three different information conditions: (1) blind tasting (2) labe… Show more

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Cited by 8 publications
(5 citation statements)
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“…The results presented above for the quality wine choices by the consumers are in accordance with those results recorded recently, but before the pandemic, in literature by others too. These are for the traditional parameters of our findings such as the region of origin [10], the variety of grapes [14], the price [15], and the quality certificates [18], and for the sustainability parameters [17,56], the organic [22], without alcohol [25], and without sulfite [21]. Furthermore for the organoleptic parameters of our findings similar results are recorded too [73,74], and for the appearance parameters such as brand name [16], and labeling [51].…”
Section: Discussionsupporting
confidence: 85%
See 1 more Smart Citation
“…The results presented above for the quality wine choices by the consumers are in accordance with those results recorded recently, but before the pandemic, in literature by others too. These are for the traditional parameters of our findings such as the region of origin [10], the variety of grapes [14], the price [15], and the quality certificates [18], and for the sustainability parameters [17,56], the organic [22], without alcohol [25], and without sulfite [21]. Furthermore for the organoleptic parameters of our findings similar results are recorded too [73,74], and for the appearance parameters such as brand name [16], and labeling [51].…”
Section: Discussionsupporting
confidence: 85%
“…It is one of the most differentiated products on the food market [9]. The quality is connected with the place of origination [10] being different among vintages and wine produces [11]. Consumer determining factors change according to the range of wine characteristics, supporting a hierarchical scale of wines, as the quality increase or decrease [8].…”
Section: Literature Reviewmentioning
confidence: 99%
“…The region of origin modulates the experienced, expected and perceived quality of a wine. Thus, a higher congruency between experienced and expected sensory cues leads to a higher perceived quality [4]. Typicality has also been associated with complexity [1], and most experts would agree that it is a rather positive term when describing a wine, yet its definition remains abstract [5].…”
Section: Introductionmentioning
confidence: 99%
“…original bottle or they may show stronger aversion than those who are given the cheap wine in its original bottle [17].…”
Section: Introductionmentioning
confidence: 99%
“…Conversely, labels can also have the opposite effect: if an individual expects a higher-quality reward based on a familiar label and then encounters a lower-quality one, this can lead to increased aversion [16]. For instance, people given cheap wine from a fancy bottle might enjoy the wine more than if it were poured from its original bottle or they may show stronger aversion than those who are given the cheap wine in its original bottle [17].…”
Section: Introductionmentioning
confidence: 99%