Regional destination image perception of tourists within a winescape context

Bruwer, Johan; Pratt, Marlene A.; Saliba, Anthony; Hirche, Martin

doi:10.1080/13683500.2014.904846

Cited by 46 publications

(60 citation statements)

References 73 publications

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“…This demonstrates the importance of image and consuming wine, which has been identified in previous research as important to wine tourism (Bruwer et al. ) and wine consumption in general (Olsen et al. )—especially so for Chinese consumers (Liu and Murphy ).…”

Section: Discussionsupporting

confidence: 66%

Qualitative study of alcohol consumers who choose to avoid wine

McIntyre

Ovington

Saliba

et al. 2015

Australian Journal of Grape and Wine Research

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Background and Aims This study aimed to investigate the similarities and differences in the reasons why alcohol consumers choose to avoid purchasing or consuming wine across five countries, and to investigate similarities and differences across three generations. Methods and Results Adults who consumed alcohol regularly, in healthy quantities, but rarely or never consumed wine were recruited from five countries and stratified into age groups. Online chat‐based focus groups were conducted for each country and age group. Semantic themes were identified by applied thematic analysis. Three main categories were identified: complications with wine, cultural/social influences and wine characteristics. The reasons for avoiding wine were complex. Exceptions to this consensus were: people who disliked the taste of wine, and would not drink it under any circumstances; and the Indian participants who had a unique cultural experience with wine. Conclusions Taste was the primary reason for avoiding wine; however, social norms, personal experience and situations are also involved. The reported differences and similarities across countries and generations could assist the wine industry in targeting their marketing strategies. Significance of the Study This is the first qualitative study to explore the reasons for avoiding wine in adults who consume alcohol across countries and generations.

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Section: Discussionsupporting

confidence: 66%

Qualitative study of alcohol consumers who choose to avoid wine

McIntyre

Ovington

Saliba

et al. 2015

Australian Journal of Grape and Wine Research

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“…The well-preserved historical landscape lends added value to the local products. According to different researches [47][48][49][50], external attributes are fundamental for the appreciation and purchase of wine by consumers. This is also confirmed for other typologies of local food products in other European countries [51], as Cvijanović et al [52] recently demonstrated for Serbia.…”

Section: Discussionmentioning

confidence: 99%

Agricultural Heritage Systems and Landscape Perception among Tourists. The Case of Lamole, Chianti (Italy)

2020

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The Globally Important Agricultural Heritage Systems (GIAHS) program, promoted by the Food and Agriculture Organization (FAO), recognizes the multifunctional role of agricultural heritage systems. Traditional terraced landscapes represent important touristic destinations, and Chianti is one of the most well-known areas of Italy for rural tourism. The high-quality landscape of Lamole, consisting of forests and terraced agricultural areas, is included in the Italian National Register of Historical Rural Landscapes thanks to local farmers who recently restored the traditional landscape, considering it important both for tourism and product quality. The main aim of this research was to investigate, using anonymous questionnaires, whether tourists are aware of the characteristics of the Lamole landscape in comparison with other parts of Chianti. Results show that tourists clearly express their preference for the traditional landscape, which is comprised of a mosaic of agricultural patches with dry-stone terraces and forests, and that the level of landscape diversification is similar to 180 years ago. As tourism is a major resource, public institutions should support farmers in preserving the traditional landscape, investing in paths and information, as requested by tourists. The methodology has proved to be useful for addressing local planning, and to help farmers to achieve sustainable development in well-known touristic rural areas.

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“…However, the most important dimension of the winescape is the region's natural beauty/setting (landscape) (Bruwer and Lesschaeve 2012;Bruwer et al 2014) or winescape aesthetic. Moreover, according to Quintal et al (2015), the winescape aesthetic and wine value are also significant attributes that influence wine tourist attitudes.…”

Section: Winescape Aestheticmentioning

confidence: 99%

Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

et al. 2019

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The interest in wine produced in an environmentally friendly manner is increasing in the global market among both consumers and producers. Moreover, numerous labelling and certification systems have been introduced to guarantee environmentally friendly production. Consumers can consider some environmental attributes in relation to their purchasing decisions as components of their ethical demands; such consumer behaviours can drive wine production to more sustainable models. This change depends on many factors, such as consumers' willingness to pay for sustainable and ethical attributes and the effective communication of such attributes. Among consumers, young people belonging to the so-called millennial generation are the new wine consumers, and they represent an increasingly important segment of the global wine market. This study uses a choice experiment to investigate Italian millennials' preferences toward two ethical attributes of wine: 'carbon footprint claim' and 'winescape aesthetic'. The findings show considerable heterogeneity among respondents, the majority of whom seem to be interested in the carbon footprint claim, even if a group of them prefer to pay a premium price to consume high-quality wines. Our results indicate that winescape aesthetic does not appear to be an important attribute in guiding respondents' preferences.

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Regional destination image perception of tourists within a winescape context

Cited by 46 publications

References 73 publications

Qualitative study of alcohol consumers who choose to avoid wine

Qualitative study of alcohol consumers who choose to avoid wine

Agricultural Heritage Systems and Landscape Perception among Tourists. The Case of Lamole, Chianti (Italy)

Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

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