Regions and place: music, identity and place

“…This has already been explored as far as the 'retail' space, the elevator, the pains of in-store piped music and sonic branding of place (see Schroeder and Borgerson, 2002;Borgerson and Schroeder, 2003;Fulberg, 2003;Lanza, 2004;Bradshaw and Holbrook, 2008). Research on sonic branding of specific places and spaces could be of large interest because it can provide rich material concerning what a place means to consumers in relation to the music that brands it, as well as concerning how place branding can be implemented by way of sound (Schroeder and Borgerson, 1999;Hudson, 2006). Further, the way that music can evoke a feeling of the 'past' which might enhance the brand experience for cultural reasons (Wu et al, 2013) is underdeveloped in the existing literature -there is much left to explore about the connection between music, the brand and a general sense of the past -a cultural nostalgia.…”

Section: Sonic Branding: Function In Consumers' Livesmentioning

confidence: 99%

Sonic branding: A consumer-oriented literature review

Gustafsson

2015

J Brand Manag

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Because music holds a strong power over people, and its impact on consumers is relatively direct, it is invariably an interesting medium for marketers. Although Sonic Branding -branding with music and sound -has been seen as 'the next big thing' in branding toward consumers for about a decade, it is a scattered field still waiting for its breakthrough. Addressing this problem, the present consumer-oriented review of literature offers new insights on the consumer perspective's role in Sonic Branding today, and provides implications for future marketing research and practice. The present article also suggests that there is need for using a common set of Sonic Branding concepts in order to unify the field. Further, the majority of businesses do not yet understand Sonic Branding as the uniquely consumer-oriented practice it has the potential to be. Understanding the way that consumers themselves use music is crucial to successful brand management in this area. However, for theorists and practitioners alike, the immediate challenge lies in developing those concepts and labels for Sonic Branding that will unite the field, and thereby increase its future impact.

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“…Many music styles are established in very unique spatial, temporal and social settings that highly influence expression, style, content and message of the music (HALLAM et al 2008, HUDSON 2006, KRIMS 2012. Place and associated activities also often claim a special music style.…”

Section: Music Associations To Identify Moods and Feelings Associatedmentioning

confidence: 99%

Transforming Spaces: A Framework for the Identification and Analysis of Adolescents’ No-Go Areas in Vienna

Schauppenlehner¹,

Eder²

2015

GI_Forum 2014 – Geospatial Innovation for Society

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The availability and usability of public space in urban fabric is important for adolescents, as they can use these places in the absence of parental control or impacts from school. Nevertheless, several studies point out, that particular public places often have a negative connotation for young people. The project Transforming Spaces identifies adolescents' negatively associated places in Vienna, and the motives behind those perceptions, by applying a participatory multi-perspective research approach. Participatory GIS-methods are used to locate these No-Go areas and to analyse their spatial distribution. Interviews, focus groups, and artistic approaches are applied to identify and reflect the motives of negative perceptions. Furthermore the comparison of an external view on negatively associated places with an internal view should help to reduce barriers and to transform subjective spatial connotations. This paper presents the methodological framework of the project and discusses challenges as well as benefits of the selected multi-methodological approach.

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Regions and place: music, identity and place

Cited by 127 publications

References 25 publications

The Power of Metaphor in Rural Music Education Research

The Power of Metaphor in Rural Music Education Research

Sonic branding: A consumer-oriented literature review

Transforming Spaces: A Framework for the Identification and Analysis of Adolescents’ No-Go Areas in Vienna

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