2022
DOI: 10.1080/00343404.2021.2003767
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Regions and trademarks: research opportunities and policy insights from leveraging trademarks in regional innovation studies

Abstract: At the intersection of regional and innovation studies, trademark research is producing stylized facts, methodological lessons and policy insights underlining the importance of softer intangible assets for regional resilience and growth. Despite all the recent attention, there are still several opportunities that the present agenda-framing piece tries to canvas, identifying at least two directions for further research: the geography of innovation/entrepreneurship and regional specialization/diversification. No… Show more

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Cited by 33 publications
(15 citation statements)
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References 113 publications
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“…Recently, researchers have started exploring alternative IPRs to complement patent statistics (Castaldi and Mendonça, 2022; Wojan, 2019, see also Gatrell and Ceh, 2003 for an early take). Trademarks, which are distinctive symbols used by producers to differentiate their goods and services, have gained attention in this regard.…”
Section: Innovation Metrics Complementing Patentsmentioning
confidence: 99%
See 2 more Smart Citations
“…Recently, researchers have started exploring alternative IPRs to complement patent statistics (Castaldi and Mendonça, 2022; Wojan, 2019, see also Gatrell and Ceh, 2003 for an early take). Trademarks, which are distinctive symbols used by producers to differentiate their goods and services, have gained attention in this regard.…”
Section: Innovation Metrics Complementing Patentsmentioning
confidence: 99%
“…A large share of innovation is not protected with IPRs and the use of IPRs is concentrated in specific firms and sectors (Cohen et al, 2000). Even if relying on trademarks and design rights helps to broaden the firms and sectors covered (Castaldi and Mendonça, 2022; Wojan, 2019), some innovation activities remain poorly represented by IPR counts. This is for instance the case for creative and cultural industries (Castaldi, 2018).…”
Section: Innovation Metrics Complementing Patentsmentioning
confidence: 99%
See 1 more Smart Citation
“… 11 Moreover, in the discourse-base era, in which reputation and branding are critically complementary assets to technical knowledge, attracting the attention and good-will of partners and framing institutions is of the essence as means to advance effective innovation strategies. 17 , 18 …”
Section: Shaping the Structural Space: Authoritiesmentioning
confidence: 99%
“…In addition, the World Intellectual Property Rights Organisation (WIPO) recognises GIs as an instrument to safeguard intellectual property rights, which prevents the use of specific names by producers whose products do not conform to the applicable standards. However, the nature of GIs is more complex than that of other NTMs and therefore the nexus between GIs and NTMs remains opaque (Castaldi & Mendonca, 2022; UNCTAD, 2019).…”
Section: Introductionmentioning
confidence: 99%