Key Points• KLF1 directly drives expression of ZBTB7A, a key repressor of fetal g-globin gene expression, in erythroid cells.• An erythroid-specific regulation mechanism allows upregulation of a novel ZBTB7A transcript in erythroid cells. evidence that reactivation of the silenced fetal g-globin genes in adult erythroid cells is a promising therapy. The g-globin repressor BCL11A has become the major focus, with several studies investigating its regulation and function as a first step to inhibiting its expression or activity. However, a second repression mechanism was recently shown to be mediated by the transcription factor ZBTB7A/LRF, suggesting that understanding the regulation of ZBTB7A may also be useful. Here we show that Krüppel-like factor 1 (KLF1) directly drives expression of ZBTB7A in erythroid cells by binding to its proximal promoter. We have also uncovered an erythroid-specific regulation mechanism, leading to the upregulation of a novel ZBTB7A transcript in the erythroid compartment. The demonstration that ZBTB7A, like BCL11A, is a KLF1 target gene also fits with the observation that reduced KLF1 expression or activity is associated with HbF derepression.