“…Several studies have analysed the Twitch phenomenon from various perspectives, including the following: from a technical viewpoint (Khan et al, 2022;Kokinda and Rodeghero, 2023); from a media perspective (Criado, 2022;Marín, Valero & Rojas-Torrijos, 2022;García Rivero, Martínez & Bonales, 2022); from a social standpoint (Ringland et al, 2016;Johnson, 2018;Navarro & Tapiador, 2023); and from the vantage point of communicative issues (Vosmeer et al, 2016;Gros et al, 2017;Hilvert-Bruce, Neill & Sjöblom, 2018;Wulf, Schneider & Beckert, 2018;Kohls, Hiler & Cook, 2023;Speed, Burnett & Robinson, 2023). However, in spite of these efforts, we are still in the early stages of academic research on this phenomenon (Hu, Zhang & Wang, 2017;Hilvert-Bruce, Neill & Sjöblom, 2018).…”