Regular to sustainable products: an account of environmentally concerned consumers in a developing economy

Promoting environmental sustainability: the influence of knowledge of eco-labels and altruism in the purchase of energy-efficient appliances

“…Especially, this study has integrated KEL and altruism in the model of TPB to anticipate the intentions to purchase EEA. Past researchers have used purposive sampling in the context of a developing country to predict consumers' recycling intention (Khan et al , 2019) and purchase intention of EEA (Aslam et al , 2020; Waris and Hameed, 2020b; Ali et al , 2019). They argued that purposive sampling is a suitable technique as it allows the generalizability of the findings in a theory.…”

“…This study has multiple theoretical implications that enrich the TPB and contribute to the existing literature on sustainable consumption. While previous scholars have recognized the role of psychographic variables such as values and environmental concern in shaping the behaviors of consumers (Ali et al , 2021; Aslam et al , 2020; Baldini et al , 2018; Hameed et al , 2019), researchers have largely ignored the role of altruism, particularly for the consumption of sustainable products. As hypothesized in past studies that altruism is an important element of ecological behavior (Yarimoglu and Binboga, 2019; Nguyen et al , 2017), this study validates the relationship in the context of EEA purchase intention.…”

“…This study has established a framework that reflects the importance of altruism and KEL in decision-making related to the purchase of EEA. In recent times, consumers are becoming more aware of sustainability issues and purchased products that have a minimal adverse effect on environmental degradation (Aslam et al , 2020; Naz and Amin, 2016). From a marketing perspective, the introduction of eco-labeling schemes attracts consumers' attention toward sustainable products.…”

“…Azjen extended the theory of reasoned action (TRA) by Fishbein and Ajzen (1975) and proposed the TPB. TPB as an extended model has been widely used by researchers to predict green purchase behavior (Verma and Chandra, 2018), intention to utilize renewable power technologies (Jabeen et al , 2019) and the purchase intention of EEA (Waris and Ahmed, 2020; Aslam et al , 2020; Bhutto et al , 2021). The authors have extended the TPB by adding social, psychological and economic factors that affected the purchase of EEA.…”

“…In recent years, rapid technological developments have increased energy consumption and contributed to environmental pollution (Aslam et al , 2020; Jabeen et al , 2019). Due to technological developments and individual aspirations for high-tech products, the consumption of technological products has increased that contributed to environmental pollution (Bhutto et al , 2021; Waris and Hameed, 2020a).…”