“…The regulation of corporate behaviour in primary and secondary industries has been an important area of discussion in development studies in light of the sustained expansion of commercial activities across borders and the formation of global value chains ( Gereffi et al, 2005 , Graham and Woods, 2006 ), and the mechanisms for ‘outsourcing governance’ that many states have pursued in response ( Mayer and Phillips, 2017 ). Far less attention has been afforded to the regulation of commercial activities in social sector markets such as health and education (for recent exceptions from education see Baum et al, 2018 , Härmä, 2019 ) – a gap that has become glaring since the onset of the SARS-CoV-2 pandemic and practices observed such as price gouging and refusals to provide treatment ( Williams, 2020 ).…”