Regulating online advertising for gambling – once the genie is out of the bottle …

Hörnle, Julia; Schmidt-Kessen, María José; Littler, Alan; Padumadasa, Eranjan

doi:10.1080/13600834.2019.1664001

Cited by 21 publications

(9 citation statements)

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“…Due to the fluctuating methods of gambling advertising that largely remain free from effective regulation [ 28 ], this review aimed to examine the empirical evidence concerning the nature and characteristics of emerging (2015–2020) gambling advertisements. Specifically, this review aimed to investigate: The content and narratives incorporated within gambling advertising.…”

Section: Introductionmentioning

confidence: 99%

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

et al. 2021

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Background Gambling advertising is well-funded and has become increasingly sophisticated in recent years. As the presence and pervasiveness of gambling advertising increases, there is a corresponding need for empirical understanding of the characteristics and trends associated with emergent gambling advertisements and marketing. However, there is limited data on this rapidly evolving phenomenon. Methods A rapid review was undertaken of the empirical research (2015–2020) that focused upon the content, delivery and structural features incorporated within emerging gambling advertising. Results Twenty-five studies were included in the review. The majority of these studies were conducted in either the UK or Australia; two jurisdictions that have unique and particularly liberal gambling environments. The literature suggests that emergent gambling advertising content is targeted, positively framed and in some instances, may overrepresent riskier bets. The sporting and social media spheres are densely populated with such advertisements that involve both direct and indirect marketing strategies. In relation to the online environment, there is evidence to suggest the emergence of more interactive advertisements that prompt user engagement. In addition, financial incentivisation has diversified and is often subject to strict and esoteric conditions. Despite these emergent trends, little provision is devoted to adequately displaying harm reductive or responsible gambling content within gambling advertising. Conclusions Overall, there is a paucity of research and lack of methodological diversity concerning the characteristics of advertising within the literature. The barriers to investigating emerging gambling advertising are discussed alongside future research priorities. It is important for this research area to expand in order to appropriately inform ethical industry marketing and effective harm-reduction strategies. [Pre-registered online via Prospero: CRD42020184349].

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Section: Introductionmentioning

confidence: 99%

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

et al. 2021

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“…Although gambling providers in some jurisdictions have agreed upon following specific advertising codes such as the one formulated by the Danish Online Gambling Association (2020), there seems to be a need for policymakers to reduce the extent of gambling advertisement in order to prevent gambling-related problems among adolescents. Legislators could consider applying consumer protection laws prohibiting undue influence (Hörnle et al, 2019). As our data show, a large majority disagrees that gambling advertisements make them think about gambling in the future.…”

Section: Discussionmentioning

confidence: 80%

Adolescent gambling advertising awareness: A national survey

Kristiansen

Severin

2021

Int J Soc Welfare

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While influence of gambling advertisements on adolescents in some jurisdictions is recognised as an important public health issue, research examining this influence is currently limited. The present study examined gambling advertising awareness among adolescents, how they perceive gambling advertisement's impact, and how gambling advertisement awareness relates to adolescent's gambling behaviour. A sample of Danish adolescents (n = 1137) aged 12-16 were surveyed using a self-administered web questionnaire. It was found that (a) participants reported high exposure to gambling advertising with males reporting higher exposure to advertising than females, (b) the general self-perceived impact of these advertisements was relatively low, and (c) self-perceived impact of gambling advertising was associated with monetary spending on gambling activities and at-risk or a problematic gambling. Restrictions on gambling advertisements and collaboration between national gambling authorities with social media platforms in order to identify and remove youth-targeted gambling advertisements were specified as relevant policy implications.

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“…Platforms may be intentionally designed by organizations to make withdrawal processes difficult for consumers, thereby restricting the consumer’s ability to reallocate funds to other consumption opportunities and improving retention rates for the organization (Ekpo et al, 2022). Platforms typically operate within business models based on data monetization, aggregating vast amounts of identifiable customer data linked to their transaction records and exchanging these data with other actors in the platform ecosystem (e.g., advertisers, credit ratings agencies) in ways that are largely hidden from the consumer (Christl, 2022; Hörnle et al, 2019; O’Dwyer, 2019). A key trade-off consumers (often unwittingly) make in adopting digital payment systems therefore involves yielding a degree of privacy in exchange for greater perceived convenience and personalization in the consumption experience, as well as potential loyalty rewards (Ekpo et al, 2022).…”

Section: The Digitalization Of Payments From a Consumer Perspectivementioning

confidence: 99%

Cashless gambling: Qualitative analysis of consumer perspectives regarding the harm minimization potential of digital payment systems for electronic gaming machines.

Swanton,

Tsang,

Collard

et al. 2024

Psychology of Addictive Behaviors

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Objective: Land-based gambling venues remain predominantly cash-based despite broader consumer trends toward digital payments. Little prior literature directly investigates the role of payment methods in gambling; however, digital payment systems offer a key intervention point for gambling harm minimization. This study explores the perspectives of electronic gaming machine (EGM) gamblers regarding the concept of cashless gambling-the ability to gamble without using physical currency. Method: Twenty-six Australian EGM gamblers (10 females, 16 males; aged 24-76 years) participated in four online focus group discussions. Using content analysis and a pragmatic approach, data were organized thematically in relation to consumer perceptions about the benefits and risks of cashless gambling, factors potentially influencing uptake of cashless gambling, and recommendations about harm reduction features that could be incorporated into the system. Results: Cashless gambling was perceived to present important opportunities for more useful and meaningful harm reduction measures based on the ability to track a user's complete gambling activity. However, participants reported reluctance toward adoption of cashless gambling, tending to perceive such systems as being overly restrictive and invasive, and potentially facilitating (over)spending, depending on design and implementation. Participants commonly perceived systems as offering little value to individuals who gamble without experiencing significant harms. Conclusions: Perceived irrelevance and privacy concerns appear to be major barriers to adoption of a cashless gambling system with strong harm reduction features. Our findings provide insights for policy makers considering the optimal design, implementation, and marketing of cashless gambling from a harm reduction perspective. Public Health Significance StatementA mandatory account-based digital payment system offers important opportunities for minimizing harms associated with electronic gaming machine use. However, consumers tend to view harm reduction tools as not being relevant to themselves. To ensure that systems effectively reduce gambling harm, the voices of people who gamble need to be included in the policy-making process-as to be effective, the system must be used by consumers.

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Regulating online advertising for gambling – once the genie is out of the bottle …

Cited by 21 publications

References 0 publications

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

Adolescent gambling advertising awareness: A national survey

Cashless gambling: Qualitative analysis of consumer perspectives regarding the harm minimization potential of digital payment systems for electronic gaming machines.

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