The full-length bovine papillomavirus E2 gene product (E2TA), which has a direct role in DNA replication and functions as a transcriptional activator, can be expressed from an unspliced mRNA transcribed from the P2443 promoter or from spliced mRNAs transcribed from other upstream promoters. The regulation of E2 expression from these promoters is still in question. In the background of wild-type protein coding sequences, this study identified the P2443 promoter as the major source of E2TA as well as E5 expression in C127 cells. The bovine papillomavirus type 1 (BPV-1) E2 proteins are important regulators of viral transcription (for a review, see reference 24). In BPV-1, a 48-kDa protein (E2TA) is produced from translation of the full-length E2 open reading frame (ORF). This protein acts as a transcriptional activator when bound to tandem repeats of its cognate binding site, ACCN6GGT (2). Two smaller E2 proteins, each containing the DNA binding domain of the protein, act as repressors of E2-transactivated transcription (10, 20, 21). E2-dependent enhancers located in the long control region of the viral genome can activate transcription from the viral promoters P89 and P2443 and possibly also from P8s9 and P3080 (15, 17, 23, 27, 36, 37, 41). Controlling elements in the regulation of E2 transactivator expression are still under investigation. Three species of mRNA from transformed cells which could encode the full-length E2 ORF have been described: an unspliced spe