The expression of the human HSP70 gene is induced by a wide range of physiological stresses, including exposure to heat shock and heavy metals, or under nonstress conditions, such as in response to serum stimulation. We have previously demonstrated that in either case the regulated expression is at the primary level of transcription. To determine whether transcription is mediated through a single or multiple genetic elements, we have dissected the sequences upstream of the transcription start site of the human HSP70 gene by constructing chimeric genes retaining variable amounts of 5' flanking regions fused to the bacterial gene encoding chloramphenicol acetyltransferase. Transcription from the chimeric genes was determined by S1 nuclease analysis of separate stable transfectants. The sequences required for heat shock and cadmium induction lie between -107 and -68. Within this region is the sequence CTGGAATAT-TCCCG, which is identical in 12/14 positions with the heat shock element of Drosophila heat shock genes, and a separate sequence, CGNCCCGG, which is homologous to the core of the human metallothionein II metal-responsive element. The sequences required for serum-stimulated transcription are distinct from the heat shock element. The sequence CCAAT at -68 is required for high levels ofcorrectly initiated transcripts, and a purine-rich sequence, GAAGGGAAAAG, at -58 is required for serum stimulation. The human HSP70 promoter contains at least two regulatory domains-a distal domain responsive to heat shock or cadmium and a proximal domain responsive to stimulation by serum.Sequences defining eukaryotic promoters can be separated into three functional classes. The first class is enhancer elements: sequences that function independent of location or orientation and, in some cases, confer tissue specificity (1). The second class is elements that confer the basal activity of promoters and determine the start site of initiation; this class includes the "TATA box" (2-4) and the "CAAT homology" (5-9). These elements generally function in close proximity to the transcriptional start site. It is not clear whether these elements can play a role in regulation oftranscription. A third class of elements, regulatory elements, confers inducible regulation in response to a specific stimulus.Inducible promoters, such as those regulating metallothionein, mouse mammary tumor virus, interferon, and heat shock genes, have been particularly useful in studying rapid changes in transcription. Studies localizing regulatory elements responsive to specific inducers have identified the heat shock elements (HSE) for heat shock genes (10-13), metal-responsive elements (MRE) for metallothionein genes (14, 15), glucocorticoid-responsive elements (GRE) for mouse mammary tumor virus genes (16-18), and interferonregulatory elements (IRE) for the viral or poly(dI-dC) induction of a-and (3-interferon genes (19-21). One class of inducible genes with complex regulation includes the heat shock or stress-induced genes. The expression of heat shoc...