2007
DOI: 10.1111/j.1751-9004.2007.00055.x
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Regulatory Fit and Persuasion: Basic Principles and Remaining Questions

Abstract: How can researchers and practitioners use regulatory fit theory to increase the effectiveness of their attempts to change attitudes and behavior? In this article, we extract from the literature a set of basic processes by which fit can influence persuasion and describe different methods for inducing fit. Regulatory fit can influence persuasion by: (i) making message recipients feel right during message reception; (ii) increasing recipients' strength of engagement with the message, which contributes to processi… Show more

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Cited by 305 publications
(299 citation statements)
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References 45 publications
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“…High elaboration is required for judging argument quality, and therefore messages differentiated by quality (not quantity) would require a non-fit situation to be more persuasive to arrive at favorable outcomes. Cesario et al (2008) report more examples of non-fit favorability with a cautionary note that these situations do not necessarily generalize the value of fit in other domains or contexts.…”
Section: Consideration 1: Regulatory Focus Possesses a Distinct Placementioning
confidence: 94%
“…High elaboration is required for judging argument quality, and therefore messages differentiated by quality (not quantity) would require a non-fit situation to be more persuasive to arrive at favorable outcomes. Cesario et al (2008) report more examples of non-fit favorability with a cautionary note that these situations do not necessarily generalize the value of fit in other domains or contexts.…”
Section: Consideration 1: Regulatory Focus Possesses a Distinct Placementioning
confidence: 94%
“…239-242. 47 Cesario, Higgins, and Scholer, 2008. 48 Higgins, 2012. 49 Higgins, 2012. messages and the work environment set by supervisors should be serious, and the feedback should be in terms of reporting failures.…”
Section: Motivating Workers To Detect Data Anomaliesmentioning
confidence: 99%
“…How those different perceptions affect consumer decision making processes can advance current understanding of consumer behavior. Higgins (1998) ;Higgins et al (2001), Molden, Lee and Higgins (2008), Higgins et al (2003), Cesario, Higgins, and Scholer (2008) Figure 1 Scale Development Process Table 2 Promotion and Prevention Focus Definitions…”
Section: Limitations and Future Researchmentioning
confidence: 99%