Regulatory focus and affective recall

Regulatory focus in economic contexts

“…In general, the eagerness of people in a promotion focus results in an increased sensitivity to positive information, whereas the vigilance of individuals in a prevention focus leads to an increased attention to negative information (Keller & Bless, 2008;Pattershall, Eidelman, & Beike, 2012;Wang & Lee, 2006;Yoon, Sarial-Abi, & Gurhan-Canli, 2012). Based on these findings, we demonstrated that the impact of regulatory focus on the selective processing of positive and negative information has an impact on how advertisings that contain positive and negative product-related information are perceived (Florack et al, 2009).…”

People higher in self-control do not necessarily experience more happiness: Regulatory focus also affects subjective well-being

“…Under high information load, promotion-focused people rely more on positive information and less on negative information than prevention-focused people (Yoon, Sarial-Abi, & Gürhan-Canli, 2012). Thus promotion-focused people recall more positive affect and less negative affect in past events in comparison with prevention-focused people (Pattershall, Eidelman, & Beike, 2011), and promotion-focused people also have higher expectancies (Grant, Idson, & Higgins, 2001) and more optimistic forecasts (Hazlet, Molden, & Sacket, 2011) for their performance than prevention-focused people.…”

Contents of Hopes and Duties: A Linguistic Analysis

“…When people succeed at a gain, they experience more positive emotions than when people succeed at a nonloss (Idson et al, 2000 ). Research also shows that people recall more positive emotion in past goal pursuits that were promotion-focused rather than prevention-focused (Pattershall et al, 2012 ).…”