2023
DOI: 10.24224/2227-1295-2023-12-9-142-161
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Reimagining Healthcare Workers and COVID-19 in Demotivational Posters During Pandemic

O. Yu. Gukosyants

Abstract: The study examines the metaphors presented in demotivational posters during the COVID-19 pandemic. Images related to healthcare workers and the coronavirus infection are identified. The iconic (and less frequently verbal) components of the demotivational posters are analyzed, which explicitly convey the author’s assessment of these objects and model their perception by the audience. The most frequent metaphors identified in the study include ‘virus as a monster’, ‘virus as a criminal’, ‘virus as a swamp’, ‘vir… Show more

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