Reimagining marketing doctoral programs

Yadav, Manjit S.

doi:10.1007/s13162-020-00169-6

Cited by 16 publications

(5 citation statements)

References 19 publications

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“…But … most people do not know much about logic" (A18). In addition, a crucial part of the mentoring process is guiding young scholars on their first research projects (Yadav 2020). At this point, new members of the field begin to form their notion of what it means to create knowledge, and here, their mentors must emphasize the value of relating and debating.…”

Section: Rebalancing Social Interactions Within Marketing's Inner Circlementioning

confidence: 99%

Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

Kindermann,

Wentzel,

Antons

et al. 2023

Journal of Marketing

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This article analyzes the nature and temporal change of conceptual contributions in marketing scholarship with two complementary studies. First, based on a computer-aided text analysis of 5,922 articles published in the four major marketing journals between 1990 and 2021, we analyze how conceptual contributions have changed over time using the MacInnis (2011) framework. Results indicate that over the past three decades, theorizing efforts have strongly favored “envisioning” and “explicating” at the expense of “relating” and “debating,” with this imbalance increasing over time. Second, drawing on 48 in-depth interviews with editors, department heads, and authors, we seek to validate these patterns and uncover their underlying mechanisms. Our findings indicate that a prevalent thought style has developed in the field—defined by the research ideals of novelty, clarity, and quantification—that shapes the collective view of how marketing scholars, in their roles as authors, reviewers, and mentors, can make a valuable contribution to marketing scholarship. This thought style favors envisioning and explicating contributions and disfavors relating and debating contributions. Jointly, the two studies point to several rebalancing options that can reinvigorate relating and debating contributions while preserving the current strengths of the marketing field.

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Section: Rebalancing Social Interactions Within Marketing's Inner Circlementioning

confidence: 99%

Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

Kindermann,

Wentzel,

Antons

et al. 2023

Journal of Marketing

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“…The aim of the DoCCA is to provide encouragement and a place to begin the process of publishing the conceptional development in dissertation research. Yadav (2020)…”

Section: Why Do We Have This Competition and How Does It Work?mentioning

confidence: 99%

Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing

Bove¹,

Gruen²

2023

AMS Rev

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The 2023 AMS Review -Sheth Foundation Doctoral Competition for Conceptual Articles attracted 55 entries from across the world. This editorial provides a brief history of the competition, describes the rationale for the competition, and the review and selection process. It offers a brief description of the conceptual contributions of each of the six winners of the competition, and it also lists the six runners-up. It concludes with the co-chairs' general synthesis of the elements that distinguish a "winning" proposal, and they provide specific advice to entrants of future competitions.

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“…In my experience, doctoral students are plunged into research without this foundation, so they are unable to identify interesting and important research problems or discern how conceptual work might address them. Yadav ( 2020 ) provides excellent direction on “reimagining marketing doctoral programs.” He recommends five initiatives: (1) add marketing-focused seminars to marketing doctoral programs; (2) dedicate space in the curriculum for marketing theory construction; (3) restructure the sequence of doctoral seminars; (4) make a foundational essay mandatory in dissertations; and (5) change the culture of marketing doctoral programs. These actions do not require vast resources.…”

Section: Next Steps: Creating An Ecosystem That Recognizes and Valuesmentioning

confidence: 99%

First steps to creating high impact theory in marketing

Bolton

2020

AMS Rev

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The business research ecosystem can be transformed by responsible research principles. This commentary offers concrete guidance for developing high impact theory; it provides a tool to assess research benefits and identify participating stakeholders. It also calls for improving doctoral training, countering risk aversion in research topic selection, realigning faculty incentives, and leveraging academic institutions. Keywords Responsible research. Marketing theory. Stakeholders. Impact. Ecosystem. Research priorities Research is formalized curiosity. It is poking and prying with a purpose. ─ Zora Neale Hurston (1942), p. 91 I have been asked to offer some reflections on the essays by Key et al. (2020), hereafter called KCFSP. Their work is thought-provoking and a call to action. This commentary begins by discussing my views on four key issues raised by KCFSP-including points of both agreement and disagreement. These four issues are: the purpose of conceptual research in marketing, changes in the marketing discipline, pathways for creating impact, and the relationship between research topics and impact. Then, the commentary offers my vision of a way forward to create impactful research. It identifies practical steps for researchers who seek to generate high impact conceptual work and create an ecosystem that values high impact work.

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Reimagining marketing doctoral programs

Cited by 16 publications

References 19 publications

Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing

First steps to creating high impact theory in marketing

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