“…In the civil sector as well as in a purely military environment, if an individual is able to fulfill certain of his/her values on the job, then a motivation toward that job or a certain kind of "job satisfaction" results (Gordon & Medland, 1964;Githens, 1966;Walls & Gulkus, 1974;Brown, 1976;Ronen, 1978, Kidron, 1978). -Coffer and Apply (1968 do not agree with-this assertion however and conclude that the relative-contribution of values to motivational factors-has not been adequately-assessed and that its conceptual status is uncertain at this time.…”