2020
DOI: 10.25253/99.2020222.12
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Reinventing Hybridity in a Globalized Context: The Case of Turkish Soap Operas and Their Reception in Morocco

Abstract: This article aims to examine Turkish soap operas as a multi-faceted phenomenon that, as a product of cultural hybridization, will also contribute to similar cultural hybridization in the countries and regions where they are broadcasted. The purpose is to highlight the fact that this is not a unilateral process of cultural influence, with an active production pole and a static and non-active receptor, but rather a dialectical process of hybridization, transformation, and adaptation. Analyzing the power … Show more

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