“…Regarding the strategy to create all the value delivered by the innovation, the necessity of engaged leadership is extreme, and that is one of the things helping to create the disruptive Netflix innovation (Bennett et al, 2007;Blair et al, 2019). Gopalakrishnan (2021) contend that an agile leader is seen to employ a pull approach which is inspirational in nature by supporting learning and tolerance to failure, and to act in an organizational envirnment structured as a network of small teams, with customer centricity and governance process organized as a network, avoiding hierarchies.…”