Relation of Country‐of‐Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small‐ and Medium‐Sized Enterprises

Abstract

To obtain information about foreign markets is a very complex task for small- and medium-sized enterprises. This work’s aim is to find out how certain variables are related to the consumer’s shopping intention. It will help these firms to get a better knowledge of this intention. The work is specifically centred on products related to the gastronomy of a particular place. Through a sample of 154 tourists who visited this destination, we sought to know these products’ degree of acceptation. Via structural equation modelling, it has been possible to determine the relevance which the variables of country of origin, gastronomic culture, and type of product have regarding the shopping intention. The work’s novelty is to contribute a methodology of gathering information in the destination on the likes and behaviour patterns of foreign consumers without the need of costly research in their countries of origin.

Factors affecting purchase intention of community product in Thailand-Cambodia border

“…Expressly, the consumers; who had knowledge of the products, recognized that they were made aboard with good quality production; would be satisfied resulting in the purchase intention on those products (Bhakar et al, 2013). This was consistent with Ghalandari & Norouzi (2012); Berbel-Pineda et al, (2018) mentioning that the effect of country-of-origin influenced the willingness to purchase of the consumer. The consumer with low product knowledge had a lower willingness to purchase the product from a foreign country.…”

“…Most of the consumers purchased the well-perceived and good brand imaged products because the positive brand image affected the lower perceived risks (Simonian et al, 2012). Moreover, Wang & Tsai (2014); Berbel-Pineda et al, (2018) found that the brand image increased the consumer's purchase intention. While the findings of Wiyadi & Ayunintyas (2019) research showed that customers who had a positive image of a brand intending purchase of the product.…”

“…Due to cultural dimension and confidence in brand image, the products originated from Thailand were good and required by Cambodian. Yunus & Rashid (2016); Tee et al, (2015); Esch et al, (2018);Berbel-Pineda et al, (2018) mentioned that the country of origin was the derivation of different viewpoints in each country. 4) Word of mouth had, further, a positive influence on the purchase intention, which was consistent with the findings of Khan et al, (2015); Solang et al, (2017); Zhang et al, (2018) used for creating a brand and product purpose, ultimately, with purchase intention consequence.…”

The Effect of Brand Internationalization Strategy on Domestic Consumers’ Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective

“…Le et al (2017) explored the relationship between country of origin image and consumers’ purchase behavior and proved that country of origin image has a significant impact on consumers’ perception of product quality, brand attitude, and purchase intention. Berbel-Pineda et al (2018) found that country of origin image affects not only consumers’ perspective on product quality but also their purchase behavior. Samiee (2019) showed that Asian consumers are increasingly shifting from global brands to domestic brands.…”

Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions

“…Specifically, the “made in” effect, a favourable perception of the country of origin, and the gastronomic culture have a direct relation with the consumer's shopping intentions. The researchers relied on the following literature in writing the research [1] , [2] , [3] , [4] , [5] .…”