Relational Capital of Enterprises: Identification of the Phenomenon

Wałecka, Anna

doi:10.1007/978-3-319-67913-6_11

Eurasian Business Perspectives

2017

DOI: 10.1007/978-3-319-67913-6_11

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Relational Capital of Enterprises: Identification of the Phenomenon

Anna Wałecka

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2018

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Analysis of the relationship between the enterprise and the environment in the context of managing the Relational Capital

Wałecka

2018

Management

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Analysis of the relationship between the enterprise and the environment in the context of managing the Relational Capital An organisation's relational capital (RC)Although relational capital is a part of structural capital, the literature increasingly often shows it as the third, equally important, component of intellectual capital 1 .Relational capital quite rapidly aroused interest as a separate topic of study and the issue has been the subject of publications of many authors (e.g.Zanda, Lacchini 1991). The literature, however, is not consistent in defi ning this phenomenon.Relational capital is explained as value that is created and maintained by having, nurturing and managing good relationships. Relational capital is framed as the totality of relations between a company and its main stakeholders and is operationalised through image, customer loyalty, customer satisfaction, link with suppliers, commercial power, negotiating capacity with fi nancial entities, environmental activities, etc. (Bronzetti et al. 2011).Relational capital is defi ned as the organisational relation with internal and external associates of a company, including customers, employees, suppliers, strategic alliance partners, stakeholders, and industry associations (Ordonez de Pablos 2003). In Welbourne and Pardo-del-Val's opinions, cited after Capello and Fagiann, relational capital is the set of all relationships (market, power and cooperation) established between companies, institutions and persons; these relationships are derived from a strong sense of belonging and highly developed cooperation typical of people and institutions similar in cultural terms (Welbourne, Pardo-del-Val 2009, pp. 483-497;Capello, Faggian 2005,

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Analysis of the relationship between the enterprise and the environment in the context of managing the Relational Capital

Wałecka

2018

Management

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Relational Capital of Enterprises: Identification of the Phenomenon

Cited by 1 publication

References 14 publications

Analysis of the relationship between the enterprise and the environment in the context of managing the Relational Capital

Analysis of the relationship between the enterprise and the environment in the context of managing the Relational Capital

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