In male rats continually self-administering nicotine (approximately 1.5 mg free base/kg/day), we found a significant increase of nicotinic acetylcholine receptors (nAChRs) labeled by epibatidine (Epb) in 11 brain areas. A large increase of highaffinity Epb binding sites was apparent in the ventral tegmentum/substantia nigra, nucleus tractus solitarii, nucleus accumbens, thalamus/subthalamus, parietal cortex, hypothalamus, and amygdala. A smaller but significant up-regulation of highaffinity Epb sites was seen in the piriform cortex, hippocampus, caudate/putamen, and cerebellar cortex. The up-regulation of nAChRs, shown by immunoadsorption and Western blotting, involved ␣4, ␣6, and 2 subunits. As a consequence of longterm self-administration of nicotine, the ␣6 immunoreactive (IR) binding of either labeled Epb or 125 I-␣-conotoxin MII increased to a much greater extent than did ␣4 or 2 IR binding of Epb. In addition, the 2 IR binding of Epb was consistently enhanced to a greater extent than was ␣4. These findings may reflect a larger surface membrane retention of ␣6-containing and, to some degree, 2-containing nAChRs compared with ␣4-containing nAChRs during long-term self-administration of nicotine.