“…Most interested and affected parties only have access to publicly available information of a company, and the integrated report is supposed to fill the information gap left by annual reports (De Villiers and Van Staden, 2010a, 2010b), as it provides more information directly related to the strategy of the organisation (Lambooy et al , 2014; Phillips et al , 2011). One of the key characteristics of a good report is its ability to convey the necessary information to its wide audience in a way that is easy to read and understand and is appropriate for decision-making (Buitendag et al , 2017; Chatterjee, 2008; Cook and Sutton, 1995; Eugene Baker and Kare, 1992; Jones, 1988; Pashalian and Crissy, 1952; Rahman, 2014; Richards and van Staden, 2015). Unfortunately, many studies have found that financial reports are lacking in readability (Anderson, 1998; Bartlett and Chandler, 1997; Hrasky and Smith, 2008; Schroeder and Gibson, 1992), in part as a result of increasing complexity (Eccles and Saltzman, 2011).…”