Relationship Between Characteristics of Groundnut Growers and Their Perception Towards Ict

Abstract

India is an agro based developing country with about 68.84 per cent population living in rural area. Agricultural extension is a service or system which assists farmers through educational procedures in improving farming methods and techniques, increasing production efficiency and income. With this consideration, the problem entitled "Perception of Groundnut Growers towards Modern Communication Media in Saurashtra Region" was undertaken. The study was conducted in Saurashtra region of Gujarat. Four districts were selected purposively out of eleven districts and a total of 160 respondents were selected randomly. The characteristics of the respondents' viz. education, annual income, extension participation, training received, mass-media exposure, infrastructure facilities had positive and significant relationship with the perception of the respondents about ICT technology. The characteristics of the respondents like social participation, innovativeness and risk orientation were positively and highly significantly related with the perception of the respondents about ICT technology. The age of the respondents was negative and significantly related with the perception of the respondents about ICT technology. There was non-significant relationship with the perception of the respondents about ICT technology with their size of land holding.